Trust and Protein Bars

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I’m pretty vocal when it comes to the products I’m passionate about. It’s a byproduct of loyalty. And capitalism.

I’ve been riding the D’s Naturals No Cow Bar train for a long time- like, two years, which also happens to be the age of a toddler. Up until recently, I’ve had every flavor of every product they sell. Their No Cow bars are my ABSOLUTE FAVORITE PROTEIN BARS because 1) the flavors are phenomenal, 2) They have the highest protein content of any vegan bars on the market, and 3) They’re a completely vegan company. I could go on, but you get the picture.

The company recently underwent a rebranding. In addition to changing their name from D’s Naturals to No Cow, they have also added two new flavors: Carrot Cake and Chunky Peanut Butter. I’m normally not one to buy entire boxes of protein bars online, but I could not physically wait for my local Vitamin Shoppe or GNC to get them in stock. I placed an order for a box of Carrot Cake as soon as I saw it on Amazon.

I chose Carrot Cake because it reminds me of my mom, who happens to love carrot cake. It’s also a relatively exotic flavor for a protein bar. And it had to be good, because I trust this company. I would trust them with my life. I guess that’s true with all food companies, since you’re ingesting their hopefully-safe products. But I digress.

The flavor of this bar was distinctly fake.

When they were delivered, I opened the box right away. The bar inside the wrapper was the classic brick shape. Yet upon trying it, I was disappointed. There was no variance to the texture of the bar, which was drier than expected. Other No Cow bars include cacao chips, yet this one had nothing. I wanted CARROT SHREDS. I wanted RAISINS. I wanted WALNUTS. Or at least the flavors of these things. The flavor of this bar was distinctly fake. Other No Cow bars, like Raspberry, Blueberry, and Lemon, have strong flavors. Why doesn’t Carrot Cake get the same respect?!

I’ve been disappointed by other companies before, but this one cut deep. I feel like people with atypical diets tend to feel a closer connection to the companies they routinely buy from. This is amplified by the fact that brands use pronouns like “we” and “our” on social media, making them seem more like a friend than a for-profit business.

But in the end, you have two choices when a friend breaks your trust: cut them out of your life, or forgive them and move on. So I guess I’m trying Crunchy Peanut Butter next.

Danielle Kocher